The Global Trustmark Alliance (GTA) is a new membership organization created to encourage cross border e-commerce by fostering consumer trust, encouraging good online business practices, and discouraging the development of burdensome disparate governmental regulation.

Members are local trustmark organizations worldwide and other organizations supporting the development of online trustmarks. Once fully operational, participating businesses in these member trustmark organizations will agree to abide by an international code of conduct for cross-border transactions, to participate in out-of-court dispute resolution procedures based on code standards, and to display an international seal on their website signaling their participation in the GTA