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| Three GTA members participate in Taipei TV show on Ecommerce and self-regulation |
In September 2004, GTA’s Executive Director (and BBB Senior Vice President) Steven Cole, and Robert Hilty, president of the Switzerland-based E-comtrust International Association, visited Taipei to participate in a meeting of the Asia Trustmark Alliance hosted by SOSA. During that visit, Cole, Hilty and Ho-ming Huang, Chairman of SOSA, were guests on a popular Taipei television show hosted by Joanna Lei. The show’s topics included online commerce, consumer protection, cross border ecommerce issues, and self-regulation. Here is a link to the video of the television show, which, except for the introduction was conducted in English.
 Part 1: view the video
A. Introductions
B. The Future of e-Commerce
C. Asian Market View on e-Commerce
D. Self Regulation and Consumers
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 Part 2: view the video
A. Who Regulates?
B. How Europe Regulates?
C. How Asia Regulates?
D. Key Components of Trustmarks
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 Part 3: view the video
A. Triple Trustmark Concept
B. Creating A Balance Between Company’s and Consumers
C. SPAM Issues
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Part 4: view the video
A. New Email Technology
B. New Payment Technology
C. Final Thoughts On e-Commerce Future
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